Fashion Product Management

I product manager guardano al futuro. Essi traducono idee e concetti di design in realtà, traducendo la creatività in valide proposte commerciali. La gestione del prodotto riunisce il lavoro dei dipartimenti di progettazione, pattern cutting e produzione, assicurando che una collezione risponda allo stile e raggiunga gli standard di produzione, i prezzi di vendita, le date di consegna e i punti vendita richiesti.

Questo corso annuale post-laurea prepara i partecipanti sui processi di produzione avanzata, offrendo competenze di product management, analizzando le strategie di marketing ed i metodi di produzione necessari per creare una collezione moda di successo. Si imparerà come rispondere alle tendenze e alla domanda del consumatore e si metterà insieme una collezione di prodotti innovativi nello stile, nei metodi e nei processi di produzione.

Il corso affronta gli aspetti organizzativi ed economici del processo produttivo di prodotti di moda, si imparerà a gestire problemi tecnici, a rispondere alle innovazioni del prodotto ed ai cambiamenti tecnologici, senza tralasciare l’influenza di nuovi aspetti quali la sostenibilità e la stampa 3D sul settore. Attraverso lo studio della relazione tra moda e tecnologia, saranno affrontate anche le applicazioni innovative nei processi di produzione.

I partecipanti apprenderanno come interpretare e sviluppare lo stile dal design concept fino al prodotto finito. Il corso affronta anche tematiche relative ai tessuti e ai materiali, alle proprietà degli stessi e agli utilizzi più appropriati, insieme a nozioni di taglio, costruzione e produzione dei capi. I partecipanti comprenderanno come le materie prime si trasformano in prodotto finito attraverso i processi di pre-produzione – campionamento e approvvigionamento di materie prime ecc. – arrivando alla produzione, includendo taglio e cucito, fino ai processi di post-produzione – piega e imballaggio, controllo di qualità, spedizioni. Acquisendo una conoscenza approfondita di questi processi, i partecipanti saranno in grado di creare prodotti sia redditizi che adatti al mercato. La filiera, le tecniche di negoziazione con i fornitori, i controlli di qualità, la definizione dei prezzi e i termini di consegna, saranno oggetto di discussione insieme a professionisti provenienti da prestigiose aziende del settore moda, i quali offriranno la possibilità di comprendere come applicare gli stessi a progetti reali. I partecipanti selezioneranno i metodi più appropriati di reportistica aziendale nelle diverse fasi di negoziazione durante lo sviluppo del prodotto, gestendo correttamente i prototipi e comunicando i propri risultati.

Questo corso è rivolto a partecipanti con precedente formazione accademica o comprovata esperienza lavorativa nel settore. Al termine del corso, essi avranno acquisito competenze altamente ricercate nei profili di product management dei settori moda, lusso e creatività.

Questo corso è anche disponibile nella formula Executive Training.

• Imprenditoria
• Innovazione del prodotto
• Design sostenibile
• Gestire il marketing della moda
• Fashion product design
• Aspetti contemporanei della moda
• Sviluppo del fashion production
• Strategie di fashion production
• Comunicazione, gestione del tempo, leadership
• Metodi di ricerca professionale

Learning and Teaching Methods:
Course teaching methods are mainly based around formal lectures, workshops, seminars and self-directed study and within
this structure a range of approaches to learning and teaching is employed as appropriate to the situation. Industry experienced
specialists and visiting specialist Lecturers (industry professionals) make valuable contributions and facilitate important links to
professional practice.
Self-Directed Study > plays a major role in this programme, where students are expected to spend time researching and
analysing subject matter independently to support and substantiate taught material.
Formal Lectures > form an integral part of the programme and with formal delivery of key information to the whole cohort. At this
level it is expected that students will use the lectures as a stimulus for further study/reading.
Seminars > are used to build on themes taken from the lecture programme. Students are encouraged to make an active contribution
by sharing in the argument and debate.
Visiting Lecturers > are invited to deliver specialist lectures to enhance the delivery of the units.
Individual Tutorials > are used when individual student work is being discussed or the guidance required is specific to one
particular student. It is especially important in the dissertation phase and may be face to face, over the telephone, via e-mail or
Skype.
Small Group Tutorials > enable students to discuss and plan their work in greater detail than is possible with larger groups. It
encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in
others.
Video Presentations > are used to give a more in-depth understanding of a specific issue.
Case Studies > are used for detailed discussion of real-life situations.
Demonstrations > are normally of a technical nature and are necessary in certain subject areas.
Studio / Workshop / Laboratory / Practical Sessions > may be used to enable the creative and practical skill development of
the student in an environment which simulates that of industry.
Group and Team Work > requires students to operate as a member of a group or team and they usually have clearly identified
roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.
Study Trips > give students the opportunity to go outside the institute’s environment to enhance their understanding of specific
subject material. If assessment is dependent on information collected whilst undertaking the study trip, the trip would be considered
mandatory. The cost of study trips can be either the responsibility of the student or on occasion included in the annual
study fee. If the visit is within the city students pay for public transport. This will be outlined at the beginning of any unit where
such a trip is foreseen.

Assessment:
the assessment strategy for the programme has been designed to incorporate a variety of assessment methods to enable all
students to demonstrate their learning in a fair and comprehensive manner.
Assessment Methods:
formative assessment is used as an interim review of student work undertaken at key points during particular units. It provides an
indicative measure of progress, allows students to consider their work in relation to that of their peers, allowing students to agree
with staff any adjustments that are necessary to make in order to satisfy course requirements. It is designed to help improve
student performance. It does not contribute to the final unit mark. Formative assessment always makes reference to the learning
outcomes and or assessment criteria of that unit.
Summative assessment > provides an evaluation of student progress and learning during an entire unit, generates a unit mark,
constructive feedback and confirms the conditions for referral and retake.
Peer and Self-assessment > requires students to assess their own work and that of fellow students. It encourages:
• a sense of ownership of the process of assessment;
• assists the student to become an autonomous learner;
• helps to develop a range of transferable skills;
• makes assessment part of the learning process rather than an adjunct to it.
Portfolio Assessment > is used to assess a variety of projects that have been developed throughout the unit.
Practical and Class Based Projects > allow the students to demonstrate their understanding of a specific subject area and
application of practical areas of the programme.
Written Reports > are required in some study areas, where a clear and structured brief is provided and the students are asked
to submit work to be marked independently and anonymously by staff.
Formal Examinations > will be used in some subjects to permit students to demonstrate their understanding of a subject within
a constrained timeframe.
Presentations > are used in some subjects to allow the student to develop their professional communication, presentation skills
and to argue critical reflection and interpret findings.

Fail 0-44 The student will not have demonstrated proficiency in intellectual thought. The learning outcomes of the unit will not have been achieved. The content will be descriptive rather than analytical.
Marginal Fail 45-49 The student will have demonstrated a basic proficiency in intellectual understanding in most but not all elements. Some of the learning outcomes of the unit will have been achieved at threshold level. The content will be descriptive than analytical.
Pass 50-59 The student will have demonstrated evidence of critical thinking. All the learning outcomes of the unit will have been competently achieved. There will be some substantive and developed evidence of understanding.
Merit 60-69 The student will have demonstrated intellectual thought that includes critical thinking, analysis and the ability to draw conclusions and make recommendations. All the learning outcomes of the unit will have been achieved at a good level.
Distinction 70-100 The student will have achieved all the learning outcomes of the unit at an excellent or outstanding level showing clarity of understanding, analysis and evaluation.

Admission is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and
achieve the standard required for the award.
Admission requirements are listed below.
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements
of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following
factors into account:
• three years degree or equivalent;
• the applicant’s qualifications;
• the information given in supporting academic references;
• the applicant’s personal statement;
• a portfolio of work (if appropriate to the subject).
The Admissions Manager coordinates and supports the subject specific Programme Leader and the Director of Education in
dealing with interviews and portfolio assessments (where appropriate).
(Admission requirements are subject to change in order to comply with entry requirement regulations).

• Product manager
• Garment technologist
• Fabric buyer
• R&D fabric manager
• Range planner
• Supply manager

Fashion Product Design
Fashion Marketing Management
Fashion Production Development
Fashion Production Strategies
Research Methods