Titolo del corso: Fashion Start Up

Ente erogatore: Istituto Marangoni - The School of Fashion

Comparto: Moda

Canale formativo: Corso di formazione privato

Regione: Lombardia

Provincia: Milano

Comune: Milano

Modalità di finanziamento:

Autofinanziato
tassa di iscrizione € 5.500
retta scolastica EU € 24.500
retta scolastica non-EU € 26.000

Sito web del corso: N.D.

Obiettivi

Iniziare una nuova attività e sviluppare nuove idee commerciali è ciò che tutti i manager di alto livello sono chiamati a fare quando arriva un certo momento nella loro carriera. Con solide basi in tre aree particolari – fashion business, marketing & comunicazione ed aspetti legali della moda – una start-up pianificata in modo professionale sarà un passo sicuro verso il successo.

Questo corso annuale postgraduate si propone di formare futuri manager e leader del settore moda con la capacità di comprendere, analizzare e gestire le funzioni chiave di una start-up nel mondo della moda e del lusso.
A questo livello, i partecipanti avranno già chiaro in mente quali progetti vorranno sviluppare, quali prodotti o collezioni vorranno lanciare o semplicemente in quali ambiti del settore hanno intenzione di implementare i loro punti di forza.

Questo corso sostiene questi nuovi avventurieri dotandoli di acume per il business e offrendo spunti sui principali metodi di pianificazione e marketing, essenziali per definire un modello di business scalabile e assicurare la rapida crescita di un’attività commerciale. Attraverso la costruzione di collezioni, la produzione di metodologie, budgeting, marketing e comunicazione, i partecipanti apprenderanno approcci teorici, innovativi, orientati al futuro e pratici, tutti indirizzati alla creazione e al lancio di un prodotto o di una collezione sul mercato globale. Impareranno a valutare il concetto di creatività applicata ai prodotti della moda e del lusso ed analizzeranno i modi in cui le aziende gestiscono le fasi di progettazione, produzione, commercializzazione e promozione di un prodotto.

Tematiche e contenuti

Fashion Business affronta le strategie chiave ed i metodi produttivi necessari per mettere insieme una collezione di successo. I partecipanti esamineranno i trend e la domanda, lavoreranno sull’immagine, sugli aspetti del branding e sulla gestione del marchio. Sarà offerta una panoramica anche sui principi dell’economia e della finanza, su reti di vendita e canali di distribuzione, ma anche sulle tecniche di negoziazione con i fornitori, sul controllo di qualità e sulle politiche di prezzo.
Fashion Marketing & Communication si focalizza sui concetti teorici e pratici di una campagna pubblicitaria per start-up, attraverso lo studio di fashion e luxury marketing management, relazioni pubbliche e pubblicità. Comprendere la connessione tra consumatore, prodotto e mercato in cui si andrà ad operare risulta essere di fondamentale importanza.
Fashion Law analizza, infine, gli aspetti legali relative al ciclo di vita di un capo d’abbigliamento – dalle sue origini alle fasi di tutela del brand – affrontando tematiche che includono gli accordi di licenza, import & export, distribuzione e franchising, i diritti di proprietà intellettuale e la sostenibilità, allo scopo di assicurare che tutti gli aspetti etici e legali legati al prodotto di riferimento vengano rispettati.

Questo corso è rivolto a persone già in possesso di una laurea o che abbiano comprovata esperienza nel settore, le quali avranno la possibilità di completare la propria formazione acquisendo competenze di pianificazione business atte a lanciare, consolidare o rinvigorire il proprio brand, la propria start-up o anche SME o azienda di famiglia nel settore della moda, del lusso e della creatività.

• Analisi del brand di lusso e strategie di marketing
• Branding strategico e Innovation management
• Creatività e innovazione del prodotto
• Fashion Law and Finance
• Licenze, Etica e Sostenibilità
• Aspetti contemporanei della Moda
• Pubblicità, Pubbliche Relazioni e Promozione della Moda
• Digital Marketing
• Comunicazione, gestione del tempo, leadership
• Metodi di ricerca professionale

Metodologia didattica

Aula Incontri individuali Laboratori Pratica/Esercitazioni/Lavori di gruppo/Visite aziendali Stage/Tirocini Teoria/Lezioni frontali Tutorial Viaggi di studio video presentation Workshop/seminari

Course teaching methods are mainly based around formal lectures, workshops, seminars and self-directed study and within
this structure a range of approaches to learning and teaching is employed as appropriate to the situation. Industry experienced
specialists and visiting specialist Lecturers (industry professionals) make valuable contributions and facilitate important links to
professional practice.
Self-Directed Study > plays a major role in this programme, where students are expected to spend time researching and
analysing subject matter independently to support and substantiate taught material.
Formal Lectures > form an integral part of the programme and with formal delivery of key information to the whole cohort. At
this level it is expected that students will use the lectures as a stimulus for further study/reading.
Seminars > are used to build on themes taken from the lecture programme. Students are encouraged to make an active contribution
by sharing in the argument and debate.
Visiting Lecturers > are invited to deliver specialist lectures to enhance the delivery of the units.
Individual Tutorials > are used when individual student work is being discussed or the guidance required is specific to one particular
student. It is especially important in the dissertation phase and may be face to face, over the telephone, via e-mail or Skype.
Small Group Tutorials > enable students to discuss and plan their work in greater detail than is possible with larger groups. It
encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in
others.
Video Presentations > are used to give a more in-depth understanding of a specific issue.
Case Studies > are used for detailed discussion of real-life situations.
Demonstrations > are normally of a technical nature and are necessary in certain subject areas.
Studio / Workshop / Laboratory / Practical Sessions > may be used to enable the creative and practical skill development of
the student in an environment which simulates that of industry.
Group and Team Work > requires students to operate as a member of a group or team and they usually have clearly identified
roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.
Study Trips > give students the opportunity to go outside the institute’s environment to enhance their understanding of specific
subject material. If assessment is dependent on information collected whilst undertaking the study trip, the trip would be considered
mandatory. The cost of study trips can be either the responsibility of the student or on occasion included in the annual
study fee. If the visit is within the city students pay for public transport. This will be outlined at the beginning of any unit where
such a trip is foreseen.

Verifica degli apprendimenti

Assessment: the assessment strategy for the programme has been designed to incorporate a variety of assessment methods
to enable all students to demonstrate their learning in a fair and comprehensive manner.
Assessment Methods: formative assessment is used as an interim review of student work undertaken at key points during
particular units. It provides an indicative measure of progress, allows students to consider their work in relation to that of their
peers, allowing students to agree with staff any adjustments that are necessary to make in order to satisfy course requirements.
It is designed to help improve student performance. It does not contribute to the final unit mark. Formative assessment always
makes reference to the learning outcomes and or assessment criteria of that unit.
Summative assessment provides an evaluation of student progress and learning during an entire unit, generates a unit mark,
constructive feedback and confirms the conditions for referral and retake.
Peer and Self-assessment requires students to assess their own work and that of fellow students. It encourages:
• a sense of ownership of the process of assessment;
• assists the student to become an autonomous learner;
• helps to develop a range of transferable skills;
• makes assessment part of the learning process rather than an adjunct to it.
Portfolio Assessment is used to assess a variety of projects that have been developed throughout the unit.
Practical and Class Based Projects > allow the students to demonstrate their understanding of a specific subject area and
application of practical areas of the programme.
Written Reports are required in some study areas, where a clear and structured brief is provided and the students are asked to
submit work to be marked independently and anonymously by staff.
Formal Examinations > will be used in some subjects to permit students to demonstrate their understanding of a subject within
a constrained timeframe.
Presentations are used in some subjects to allow the student to develop their professional communication, presentation skills
and to argue critical reflection and interpret findings.

Programme Specific Assessment Criteria
Assessment Grade Descriptors for Master Courses
Fail 0-44 The student will not have demonstrated proficiency in intellectual thought. The learning outcomes of the unit will not have been achieved. The content will be rather than analytical.
Marginal Fail 45-49 The student will have demonstrated a basic proficiency in intellectual understanding in most but not all elements. Some of the learning outcomes of the unit will have been achieved at threshold level. The content will be descriptive rather than analytical.
Pass 50-59 The student will have demonstrated evidence of critical thinking. All the learning outcomes of the unit will have been competently achieved. There will be some substantive and developed evidence of understanding.
Merit 60-69 The student will have demonstrated intellectual thought that includes critical
thinking, analysis and the ability to draw conclusions and make recommendations.
All the learning outcomes of the unit will have been achieved at a good level.
Distinction 70-100 The student will have achieved all the learning outcomes of the unit at an excellent
or outstanding level showing clarity of understanding, analysis and evaluation.

Requisiti in entrata

Admission is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and
achieve the standard required for the award.
Admission requirements are listed below.
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements
of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following
factors into account:
• three years degree or equivalent;
• the applicant’s qualifications;
• the information given in supporting academic references;
• the applicant’s personal statement;
• a portfolio of work (if appropriate to the subject).
The Admissions Manager coordinates and supports the subject specific Programme Leader and the Director of Education in
dealing with interviews and portfolio assessments (where appropriate).
(Admission requirements are subject to change in order to comply with entry requirement regulations).

Sbocchi professionali

• Fashion Business Manager
• Product Manager
• Imprenditore
• Project Manager
• Strategic Planner
• Brand Manager

Articolazione del corso

Fashion Marketing Management
Contemporary Issues in Fashion
Fashion and Law
Fashion Communication
Finance and Control
Management Entrepreneurship
Creative Brand Building
Research Methods

Durata del corso (mesi)

12

Ore erogate

N.D.